McDonalds Branding

Paris based agency TBWA think you do.

And we think they are right.

The visual image of products such as the BigMac and Fries is so distinct and engrained in our minds, the latest campaign for McDonalds doesn’t even include the company logo.
The french based campaign features only close-up photography of the main McDonalds products and nothing more.

TBWA state “Because when a product speaks for itself, what more could we possibly say? But moreover, why should we say anything else?”

Creative director: Jean-François Goize
Food creative director: Maud Poilpré
Photographer: Sue Atkinson


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